Today’s consumers are more demanding (and vocal) of the companies they buy from and increasingly able to tune out unwanted, out of context messages, offers and products that marketers try to push. Tomorrows’ successful B2C organizations will need to operate in a new era of marketing – where they engage with customers that will buy more, not because they are offered more, but because they are offered better products and services that are highly relevant and contextual from companies that are trustworthy and consistent.
We will discuss:
- Strategies to master the complexity of channels and systems to achieve speed and scale.
- How to understand the customer’s individual context to differentiate at every opportunity?
- How to truly operate in real-time at every interaction on every channel?
- How to leverage best The Social Customer Experience wave?
- How to streamline & optimize national & global marketing initiatives?
Today’s consumers are more demanding (and vocal) of the companies they buy from and increasingly able to tune out unwanted, out of context messages, offers and products that marketers try to push. Tomorrows’ successful B2C organizations will need to operate in a new era of marketing – where they engage with customers that will buy more, not because they are offered more, but because they are offered better products and services that are highly relevant and contextual from companies that are trustworthy and consistent.
We will discuss:
- Strategies to master the complexity of channels and systems to achieve speed and scale.
- How to understand the customer’s individual context to differentiate at every opportunity?
- How to truly operate in real-time at every interaction on every channel?
- How to leverage best The Social Customer Experience wave?
- How to streamline & optimize national & global marketing initiatives?
Today’s consumers are more demanding (and vocal) of the companies they buy from and increasingly able to tune out unwanted, out of context messages, offers and products that marketers try to push. Tomorrows’ successful B2C organizations will need to operate in a new era of marketing – where they engage with customers that will buy more, not because they are offered more, but because they are offered better products and services that are highly relevant and contextual from companies that are trustworthy and consistent.
We will discuss:
- Strategies to master the complexity of channels and systems to achieve speed and scale.
- How to understand the customer’s individual context to differentiate at every opportunity?
- How to truly operate in real-time at every interaction on every channel?
- How to leverage best The Social Customer Experience wave?
- How to streamline & optimize national & global marketing initiatives?
As organizations look to virtualization and cloud services to provide new flexibility and revenue streams, the evolution of the network presents new challenges for monitoring and troubleshooting, asking for more precise analytic systems of measurement and classification will change every aspect of the business – how we personalize the customer experience, allocate resources, manage employees and control finances. Also, advanced decision support systems will create even more drastic change as more decisions are automated and empirically justified.
We will discuss:
- What business outcomes analytics can achieve.
- Who will drive analytics.
- How analytic processes can be embedded throughout your company.
- Measure and analyze streaming data.
As organizations look to virtualization and cloud services to provide new flexibility and revenue streams, the evolution of the network presents new challenges for monitoring and troubleshooting, asking for more precise analytic systems of measurement and classification will change every aspect of the business – how we personalize the customer experience, allocate resources, manage employees and control finances. Also, advanced decision support systems will create even more drastic change as more decisions are automated and empirically justified.
We will discuss:
- What business outcomes analytics can achieve.
- Who will drive analytics.
- How analytic processes can be embedded throughout your company.
- Measure and analyze streaming data.
Forrester surveyed over 380 CxO’s and Functional Heads across our core verticals (Telco/FS & Banking/Retail) to produce the report entitled ‘Winning in the Customer Era’.
73% of firms believe that traditional business models will disappear in the next 5 years due to the digital revolution. Digital disruption will change business models rapidly: delivering great customer experience, while navigating huge volumes of data, agile and disruptive competitors and fighting increasingly sophisticated fraud are some of the key business challenges that organizations face today. Discuss exclusively with other Austrian C-Level deciders, the challenges, and trends and benefit from getting insights into successful concepts.
We will discuss:
- Forrester C-level Research Results
- Trends and challenges in digitization
- Protecting the online channel from Digital Fraud
- Experience sharing – Business trends we see from our clients
- Experience sharing – Share latest insights and benefits from projects
Compliance with internal audits often escalates a project’s priority, forcing information security teams to put resource-intensive internal audit requests ahead of security-focused initiatives necessary to keep pace with the rapidly shifting threat landscape.
Because of the critical nature of SAP systems and the business and financial processes they enable, its applications are the target of numerous industry standards and regulatory demands such as PCI, NIST, SoX and beyond. These applications are also increasingly the target of criminal threats from inside and outside an enterprise. In fact, in a recent Ponemon Institute survey, 65% of survey respondents disclosed that their SAP systems were breached at least once in the past 24 months.
So how does today’s InfoSec teams balance these two competing priorities for their ERP systems – one a constant presence with clear consequences and the other a constant threat with often unknown, and possibly catastrophic, consequences – but both requiring constant vigilance?
Join us to discuss and learn:
- How to strike a balance between competing compliance and InfoSec priorities.
- About solutions that can assist with meeting compliance standards and anticipating internal and external threats.
- How to foster cross-functional leadership to implement a sound SAP cybersecurity programs
Compliance with internal audits often escalates a project’s priority, forcing information security teams to put resource-intensive internal audit requests ahead of security-focused initiatives necessary to keep pace with the rapidly shifting threat landscape.
Because of the critical nature of SAP systems and the business and financial processes they enable, its applications are the target of numerous industry standards and regulatory demands such as PCI, NIST, SoX and beyond. These applications are also increasingly the target of criminal threats from inside and outside an enterprise. In fact, in a recent Ponemon Institute survey, 65% of survey respondents disclosed that their SAP systems were breached at least once in the past 24 months.
So how does today’s InfoSec teams balance these two competing priorities for their ERP systems – one a constant presence with clear consequences and the other a constant threat with often unknown, and possibly catastrophic, consequences – but both requiring constant vigilance?
Join us to discuss and learn:
- How to strike a balance between competing compliance and InfoSec priorities.
- About solutions that can assist with meeting compliance standards and anticipating internal and external threats.
- How to foster cross-functional leadership to implement a sound SAP cybersecurity programs
Compliance with internal audits often escalates a project’s priority, forcing information security teams to put resource-intensive internal audit requests ahead of security-focused initiatives necessary to keep pace with the rapidly shifting threat landscape.
Because of the critical nature of SAP systems and the business and financial processes they enable, its applications are the target of numerous industry standards and regulatory demands such as PCI, NIST, SoX and beyond. These applications are also increasingly the target of criminal threats from inside and outside an enterprise. In fact, in a recent Ponemon Institute survey, 65% of survey respondents disclosed that their SAP systems were breached at least once in the past 24 months.
So how does today’s InfoSec teams balance these two competing priorities for their ERP systems – one a constant presence with clear consequences and the other a constant threat with often unknown, and possibly catastrophic, consequences – but both requiring constant vigilance?
Join us to discuss and learn:
- How to strike a balance between competing compliance and InfoSec priorities.
- About solutions that can assist with meeting compliance standards and anticipating internal and external threats.
- How to foster cross-functional leadership to implement a sound SAP cybersecurity programs
Data and analytics leaders now come from all parts of the business. Data and analytics programs are no longer being led exclusively by IT but are created by and for other business leaders. The integrated, connected, real-time nature of digital business requires collaboration between historically independent organizational units, and data and analytics programs are at the center of it all. To realize your digital business vision and for cross-organizational collaboration to happen, business and IT must work together on vision, strategy, roles and metrics.
We will discuss:
- The trends impacting data and analytics, and the challenges and opportunities they create.
- How leading organizations create and evolve their information and analytics strategies.
- The leading practices in data and analytics programs.
